Facts

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    Client: THE NORTH FACE

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    Location: Köln / Deutschland

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    Date: 2022

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    Service: Event

 

FOR A TOGETHERNESS FULL OF DIVERSITY, TOLERANCE, AND OPENNESS.

Experience and enjoy nature together, regardless of sexual orientation, gender, or identity: With this inspiring vision, THE NORTH FACE launched the Pride Hike event series across Europe in summer 2022.

In collaboration with THE NORTH FACE store in Cologne, we set out with around 20 participants for a 5-hour hike. Accompanied by our dedicated brand ambassador team, all Pride Hike participants had the opportunity to receive advice on current hiking shoes and test them on-site. The scenic 14 km hiking route through the Ville-Seenplatte featured a well-deserved break with refreshments and a professional photo shoot.

The get-together at The North Face store, with delicious snacks, refreshing drinks, and The North Face goodies for all participants, was the perfect ending to this unique event.

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