ON THE SLOPES WITH OAKLEY!

The best way to showcase premium products is to put them exactly where they belong. Together with Oakley, we brought the latest snow goggles to the mountains – creating authentic test opportunities with experienced staff, a suitable event setup, and cutting-edge product innovations.
At a variety of snow events throughout the season, winter sports enthusiasts had the chance to experience the current snow goggle collection under real conditions.
Whether at the Stubai Zoo Opening, Reischmann’s Ski Test Days, or the Intersport Testival in Stubai: Visitors received personal product advice before heading straight onto the slopes to put the snow goggles to the test.
There is no better environment to experience the performance, comfort, and technology of a product than the place it was designed for. Surrounded by snow-covered peaks and an enthusiastic winter sports community, every test became a genuine brand experience.
By combining expert consultation with hands-on product testing, we create meaningful interactions that build trust, generate excitement, and leave a lasting impression. The result is an authentic connection between brand and consumer that extends far beyond a single day on the mountain.

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