CHALLENGE ROTH 2024

 

Challenge Roth: 3.8 km of swimming, 180 km of cycling, and 42.2 km of running through the stunning Roth triathlon region. At the world’s largest long-distance triathlon, we were on-site with GARMIN, providing our usual comprehensive support from start to finish.

In addition to organizing the setup, coordinating with the event organizers, staffing, and managing the booth, key aspects of our role included the cheering zone along the course and on-site retailer cooperation. The event itself is renowned for its outstanding exhibitors, including GARMIN, the specialist in sports watches, bike computers, and turbo trainers.

A special highlight this year was the presentation of the recently launched Edge 1050 bike computer. Our trained GARMIN experts were ably supported by staff from Garmin Support, ensuring a top-notch event experience. The collaboration with local retailers created a win-win situation for end customers, retailers, and brand visibility, as products were available for purchase on-site.

The GARMIN cheering zone energized the event’s main participants, and the organized community run, including the opportunity to test many GARMIN products, rounded out the experience for visitors. Challenge Roth is not only a premier event for participating athletes but also creates goosebump moments for all attendees. We look forward to welcoming everyone back in 2025 with: WELCOME TO THE HOME OF TRIATHLON!

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