Facts
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Client: GLOBETROTTER
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Location: GERMANY
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Date: 2017
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Service: EVENT
In 2017, we teamed up with Globetrotter to successfully launch creative guerrilla marketing strategies. One standout moment was the kayak parade through the heart of Cologne, where the outdoor giant was unexpectedly showcased in a unique way.
Passersby had the chance to spontaneously try out the products in an unconventional setting. This allowed us to create brand awareness in an unique manner, directly engaging with potential audiences.
The live cooking show in Cologne’s pedestrian zone also captivated the crowd. Two chefs demonstrated what’s possible with Globetrotter’s outdoor cooking gear. Visitors could closely examine the camping products and even have their own dish prepared on-site. The lively host brought great energy, creating an inviting atmosphere – hands-on marketing at its best.
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