MERRELL ACROSS EUROPE!

 

By planning, organizing, and executing the MERRELL TRAIL TOUR 2022 across 6 countries, we were able to make a significant impact on the trail running scene! Carefully selecting the most successful trail races in Europe provided the perfect platform to ensure a lasting and successful brand presence at all 25 events.

Our Merrell ambassador team was fully committed to the tour, showcasing their expertise through professional consultations. In addition to offering shoe rentals to race participants and expo visitors, we also provided a range of attractive offers from our partners in our Chill-Out Lounge.

Close collaboration with local teams and a detailed analysis of each trail run event ensured a successful and transparent partnership throughout the eight-week tour.