Facts
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Client: THE NORTH FACE
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Location: Germany, Austria, Spain, France, Italy
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Date: 04-10/2023
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Service: Event
5 countries, 41 events, 120 event days, and 25 brand ambassadors.
We created a unique experience for our long-time client THE NORTH FACE from April to October 2023.
By carefully selecting the most significant trail races across Europe, our highly skilled expert team on-site built exceptional brand awareness. Our innovative setup and diverse range of test shoes featuring the latest trail running models ensured that THE NORTH FACE was the talk of the town. Close coordination with athlete teams led to exciting events like signing sessions and community runs, which generated a lot of buzz. Nearly 4,000 shoe tests, some even during the races, clearly demonstrate the success of this outstanding event series!
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