Facts
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Client: ASICS
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Location: Hamburg / Germany
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Date: 04/2024
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Service: Event
With a record number of 38,210 registered athletes, one of the largest running events of the year took place in the Hanseatic city on April 28, 2024. Alongside world-class times and thrilling finishes, we were on-site with ASICS as a premium partner. This year, our innovative booth system focused on the new ASICS Metaspeed. All trade show visitors had the opportunity to get to know the latest footwear. Thanks to our trained team of experts, we were able to conduct individual running analyses, engage in expert discussions, and generally enjoy the marathon atmosphere with all visitors and athletes. Additionally, we supported our long-standing customer with expertise and setup for numerous side events of the event: At the ASICS Heat Press, running shirts were individually printed, runners were cheered on in the cheering zone, and various evening events contributed to the overall inviting marathon atmosphere