Facts
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Client: THE NORTH FACE
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Location: France
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Date: 2024
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Service: Event
At the end of August, the Ultra Trail du Mont Blanc (UTMB) took place in France – one of the most challenging and renowned ultra-trail races in the world. This was just one highlight of a total of 36 trail events across six countries, where we shaped the brand presence for our client, THE NORTH FACE, activated the brand, and engaged the community with their products.
In addition to the opportunity to test the latest trail shoes at the booth and on the trails, we offered treadmill analyses and allowed visitors to experience exclusive product launches live. Group runs helped strengthen the community, and the excitement for trail running was palpable.
A special highlight: At many events, participants had the chance to meet THE NORTH FACE athletes and ambassadors, such as trail running stars Pau Capell and Ida-Sophie Hegemann, in person. There were also giveaways of coveted race entries for the THE NORTH FACE Transgrancanaria and special discounts from local partners, creating extra incentives and boosting brand awareness.
We look back proudly on a successful 2024 trail running season and would like to thank THE NORTH FACE for their trust in our collaboration – now going on over 13 years.
