RAY-BAN: STRONG RETAIL PRESENCE

 

From 2019 to 2021, we executed a nationwide visual merchandising campaign in Germany for Luxottica, the world’s leading eyewear manufacturer. Our focus was on the iconic brand RAY-BAN, supporting over 200 retailers.

In close coordination with selected retailers, we scheduled appointments, selected the right décor tools, and implemented them on-site. This created a dynamic collaboration between RAY-BAN, the retailers, our skilled visual merchandising specialists, and us as the central point of contact. By using durable, high-quality display elements, the rollout ensured a long-lasting and impactful brand presence in stores.

In 2023, we further enhanced RAY-BAN’s visibility with a dedicated window display campaign, boosting brand awareness and strengthening its retail impact.

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