Facts
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Client: ASICS
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Location: Germany
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Date: 2024
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Service: Event
ASICS is now a staple in the tennis world. We’re kicking off the first nationwide Tennis Trial Tour in Germany, in collaboration with ASICS tennis experts. Through targeted recruitment and extensive training of our tennis specialists, we’re bringing top-notch know-how and professional expertise to the courts. Our mission: to excite the tennis world with the latest ASICS tennis footwear technologies.
The technology coaching by the ASICS expert team and the comprehensive equipment provided to the coaches of participating clubs marked a successful start to this event series. By summer 2024, we reached 10 clubs with 200 tennis players an about 600 try-ons. With ASICS’ three top models, all registered participants had the chance to extensively test the latest footwear on their own courts, supported by their coaches and the Rheinsport ASICS tennis ambassador team.
A high-quality setup, followed by a get-together and giveaways for all participants, creates brand awareness and wraps up each event with a touch of ASICS excitement.
