Facts
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Client: ASICS
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Location: Germany, Austria
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Date: 2023
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Service: Retail Coaching
With 867 sessions held in Austria and Germany, our ASICS brand ambassador team and brand trainers successfully coached 1,785 sales associates on the latest footwear. Participants received exclusive insights into the newest product developments, innovative technologies, and proven sales strategies.
The training was specifically tailored to the launches of the Nimbus 25 and Kayano 30, ensuring that selected retailers were well-prepared for the campaign kick-off. Additionally, there was a focused training push for the ASICS “Running Never Felt Better” campaign, with particular emphasis on the Sensational Four from ASICS.